Preface: Viking Workshop is a company that sells handmade Viking-themed jewelry. The company's primary revenue source is Etsy. They wanted to build a brand to reach new levels of revenue.
The Objective: The primary task was to start a brand new site with the right positioning and optimize it for conversion of visitors to customers.
Given the nature of the company and its niche, our marketing specialists had to become a rabid fan of Vikings and the culture, lore, and gods to be able to get a full understanding of what drives the target audience.
The Solution: After Business Drive's competitive analysis, the weaknesses and strengths of the competitors were uncovered. The team also discovered and studied the marketing tricks that the competitors were employing to attract and keep the customers. The target audience and social network analysis allowed us to optimize the structure of the product categories in relation to the target audience's interests, wants, and needs.
The Result: Due to the analysis, strategy formulation, and implementation, Viking Workshop's website was properly positioned in its target market. On the day that the advertising campaign was officially launched, the website had an average conversion rate of 10% and 15% from the Instagram traffic.